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Regina & Julie Benson
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  • Home
  • About Us
  • Our Sellers
  • Our Buyers
  • Featured Listings
  • Contact
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   OUR OBJECTIVES
  1. To assist in getting as many qualified buyers as possible into your home until it is sold.
​  2. To communicate to you the weekly results of our activities.
  3. To assist you in negotiating the highest dollar value between you and the buyer.
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Overpricing Can Be Costly
Realtors are working with buyers who have seen what is currently on the market and are waiting for something new to be listed. Therefore, most activity will take place in the first 30-days of a listing. Your home will most likely receive its highest and best offers during this time.
After that initial period, the only people to look at your home will be new buyers in the marketplace.
The chart below shows the relationship of the amount of activity to the time a property is on the market. 
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WHAT IS YOUR PROPERTY WORTH?
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What you paid for your property does not affect its value!
The amount of cash you need from the sale of your property does not affect its value! What you want for your property does not affect its value!
What another real estate agent says your property is worth does not affect its value!
What an appraiser says your property is worth does not affect its value!
​The value of your property is determined by what a Buyer is willing to pay in Today’s Market based on Comparing your property to others currently on the market for sale.

BUYERS ALWAYS DETERMINE VALUE!
Prior to setting the price, we can obtain:
  • Pre-Title
  • Pre-Inspection
  • Pre-Appraisal, and
  • Computerized Market Analysis
We believe that this is the very best way to maximize your net sales proceeds in the most time effective manner.
Then YOU will set the price.
Upon setting the price, one of two things will happen:
  • We will agree on the price and we will immediately go to work for you, or
  • You will chose to work with someone else and you will simply reimburse us for the costs incurred in conjunction with the inspection and the appraisal. 

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  HOW TO CONTROL THE SALE OF YOUR HOME
  There are four reasons a property sells: 
  • Location
  • Price
  • Condition
  • Realtor 
Location:
You have no control over the location of your home, but its location helps determine value.
Price & Condition:
You control these. The right price can only be determined by a well-researched computerized market evaluation. As a home seller, you should get a written market analysis comparing your home to similar properties that have recently sold and are currently on the market.
Your home’s condition is vital to a sale. A clean, well-maintained home enjoys a competitive edge over all other homes on the market. Your home will sell faster and at a higher price if you “stage” your home to enhance its appeal.

Realtor:
The Realtor advises you on market conditions, pricing and staging recommendations, contracting, financing, title work, appraising and closing activities. Just as you insist on an experienced, well-prepared doctor to treat your family; you want a REALTOR with a proven track record who does their homework when representing you in the sale of your home. 


LISTING EXPOSURE
Our listings are available on Realtor.com, MoveinMichigan.com and Homes.com. We are a Zillow preferred vendor as well. When you list your property with Preview Properties.com, it will automatically get syndicated to many websites.
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Preview Properties.com has properties listed throughout Michigan. The company has access to the following multiple listing services: Realcomp (which includes Livingston, Oakland, Wayne, Macomb, Washtenaw, Genesee, Shiawassee, Ingham, Montcalm, Mecosta, Ne- wago, Osceola, Lake, St. Clair, Lapeer, Sanilac, Tuscola, and Huron Counties), Ann Arbor, Jackson, Lansing, Grand Rapids and Northern Great Lakes Realtors MLS. 
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The following are the steps we take to get a home sold...the “pro-active approach”:

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  • Submit your home to our local Multiple Listing Service.
  • Price your home competitively...to open the market vs. narrowing the market. Promote your home at the company sales meeting.
  • Develop a list of features of your home for the brokers to use with their potential buyers.
  • Email a features sheet to the top 25 agents in the marketplace for their potential buyers.
  • Suggest and advise as to any changes you may want to make in your property to make it more saleable.
  • Constantly update you as to any changes in the marketplace.
  • Prospect 2 hours per day and talk to 50 people per day looking for potential buyers. Contact over the next 7 days...my buyer leads, center of influence and past clients for their referrals and prospective buyers.

  • Add additional exposure through a professional sign and lockbox. 
  • Whenever possible, pre-qualify the prospective buyers. 
  • Keep you aware of the various methods of financing that a buyer might want to use. 
  • When possible, have the cooperating broker in your area tour your home. 
  • Follow-up on the sales people who have shown your home for their feedback and response. 
  • Assist you in arranging interim financing if necessary. 
  • Represent you on all offer presentations to assure you in negotiating the best price and terms. 
  • Handle all the follow up on a contract being accepted-all mortgage, title, and other closing procedures.
  • Deliver your check at closing. ​

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More useful links:
​A Few Words On Condition

Give Your Home Added Sales Appeal
Questions For Home Sellers
Getting Ready For Showings

Location

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130 W. Grand River • Brighton, MI 48116 
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Regina's Office: 810-220-1501
Julie's Office: 810-220-1426
Julie's Mobile: 810-252-2959

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